Creation of the logo is an important and difficult part of the branding process for every company. Logotypes must be excellent because it’s the first this, that do customers see.
It must be well done and recognizable, so mistakes, that were made in process of their creation can be fatal. Each designer has to do his best to make something awesome and know all the common mistakes not to allow them.
The first mistake, that is widespread, is that design is too simple and the quality of printing for logotype is too low. Also, there is a tendency that companies don’t want to spend money on designers and try to make logos by themselves, so the result is bad and not professional.
To create something good, it’s important to understand the interest of the potential audience and very often it doesn’t happen. Wrong used pictures and effects also can ruin the idea of a logotype.
To create a logo design it’s necessary to understand that it’s not as easy as can be seen for the first time. Designers must have some skills, lots of knowledge and find inspiration somewhere. To get the best one it’s much better to hire a design company to keep your brand on track. So how to design a logo from the very beginning and up to the result you need?
Look at the logos of other companies that are similar to yours. Ask yourself what you do like and don’t about them. What works and what doesn’t, but don’t copy the design – just find what you like and follow this style in your own design. Your goal should be to come up with a logo design that tells who you are, what you do, how you do it and who you do it for.
Another way to find an idea for a logo is to make a few sketches of a future logotype. Write the name of your logo in different styles and fonts, draw different symbols, icons. Maybe one of these sketches will form the basis of your logo.
The logo is created not because it is necessary or fashionable. The logo should carry a certain function, the benefit of the company. Therefore, at the initial stage of creating a logo, you should clearly understand who are your customers, what they like, what qualities they value your company. To find it out it’s necessary to create a logo that will evoke the feelings and emotions that you need and thus create a positive brand of your company.
The logo must be simple! A simple logo design makes it easy to recognize it and allows the logo to be universal and memorable.
The logo must be memorable! Effective logo design should be memorable and this is achieved due to the originality of the logo which will stand out among others.
The logo should be durable! The logo must stand the test of time, so don’t lose its effectiveness under the influence of fashion or any other short-term phenomena, be with the “future” and effective in a few years’ time. For example, well-known companies do not create a new logo but only slightly improve it making it more modern.
Sketches are a quick and easy way to transfer ideas from the head into a paper. So after you have collected all the ideas, take a paper and a pencil and draw some examples of the logo. If you do not know how to draw with a pencil, you can use graphics programs such as Adobe Illustrator or Photoshop. Or you can use online logo designers, with their help you can find a perfect icon or font for the logo.
Logotypes are those features, that the customers put attention for the first time on, so it’s design has a great importance. Right colors and fonts has to be chosen, style has to be up-to-date, all the trends taken into attention and the logo has to bring some idea.
Choose the fonts, color and form of your future logotype. The form of the logo has a psychological effect on people. With the help of certain forms, you can evoke the feelings and emotions you need.
Choosing the color for your logo think about what color reflects the individuality of your company. For example, if your company is fun, creative and bright, consider using yellow or orange shades in your logo.
Stick to 2 primary colors and do not use more than 4 colors. A small amount allows you to achieve the desired effect.
Choosing a font is an important aspect of the logo design. The correct font can emphasize the merits of your company and it is wrong to make the logo unreadable and negate all your efforts in creating a positive image of the company.
When your logo is created, it’s important to remain open to feedback. To do this, show the logo to a test group of people who match your client’s profile. You can show them a few design options or just the one that you feel is the strongest option. Ask them whether they like the logo, what emotions it appeals to.
Your logo can be saved in two formats. One is known as a vector, and the other as a raster. You need logo files in both one and the other format. Vector format (PDF, CDR, EPS, SVG) is used to edit the logo, as well as for scaling, printing. Raster format (PNG, JPEG) is used for working on the Internet.
Remember, that logos have to be unique, so don’t try to copy someone’s idea, because customers would see that and the result would be awful. Examples of well-done logos you may see searching on the Internet and looking through marketplaces for freelance designers. There are lots of entries on the contests so you’ll definitely find what you would like. All these advices would make your logo successful and your creation would be like a cherry on a pie of branding process.
Mariia Hepalova is a content writer on DesignContest.com. She has written for various online publications and blogs. With an equal passion for both design and marketing, she strives to produce content that is informative yet easy to understand.