Shopping online is the hottest trend for consumer acquisition – be it any part of the world. One can easily access the shops from anywhere with the availability of Internet. Anything that you need, will come straight to your doorstep and that’s not all, you will get an enormous variety to choose from. Hence, actually designing the e-commerce website is a discussion worth topic apart from the marketing and budgeting strategies. The trends of designing and development are likely to experience a shift along with evolving user needs.
A responsive e-commerce website was the trend just passed as almost every businessman has understood its advantages and has implemented it. It is more like a necessity now for every online business. This has, in fact, changed the way business websites were designed. The newer thing in the notion is coming up with something better, faster, effectively efficient and comparatively cheaper. So, you can take a mobile-friendly design simply as a requirement for every business today.
The focus has been diverted to the functionality integrated into design. Now, many new web design trends are gaining the pace and are likely to impact the older practices “how eCommerce websites were designed earlier”. Here’s providing you a glimpse of such trends.
1) Hidden Menus: Every site contains some elements that should be kept hidden until they are required. For example, product navigation is essential for an eCommerce site, but it should be included such that it stays contracted while the shopper is busy doing other stuff than navigating. Hidden menus tend to rise in popularity in the future.
There can be little change with the hidden menus when taken in reference to e-commerce sites. You will likely to find the hidden menus with a proper title named as menus as some people still are not aware with this trend and need proper guidance to move forward.
2) Responsive designs: As already discussed, the responsive design is more like a requirement today. There are still many websites that appear more enticing with bigger screens. It has been observed that most of the traffic comes from the mobile devices that people access on the go. Hence, it is important that your design will fill in any screen offering the user a great experience without changing or shifting to another device.
3) Large and Flexible Typography: Time approaching now is believed to be the notable year for typography especially large and flexible typography that works simply well in the context of a responsive design.
Good typography helps to make websites as well as the brand a unique identity. You can mix and match your choice to appear distinguished. It is undoubtedly great to infuse flexibility in your website design so that text flows smoothly – be it viewed on a PC or a mobile device.
4) Large Photography: Earlier, the large images were not so commonly used as they tend to decrease the speed of website loading. But with the improved techniques of a responsive design and easily adaptable images, it has become possible to serve the website of fast loading speed with even large images. Many e-commerce websites allow users with compatibility to zoom the product images and rotate it to complete 360 so that they can make a satisfactory purchase.
5) Video Content and Backgrounds: From last few years, marketing and e-commerce experts are reaping the benefits of using video backgrounds and content to grab the attention of maximum target audience. There are many people who prefer learning while watching rather than reading a page-long stuff.
Following these trends can help sprucing your e-commerce website a level higher, allowing you to grab maximum traffic.
Kristy Bernales, the author, is working as a Senior Website Designer with Web Design Xperts, Melbourne. Her passion for designing reflects out in every new write-up. In fact, all her write up boosts up the inspiration of fellow designers as well. You can catch her on Fb or follow at @kristybernales